Status
2020 Completed
My Role
Graphic designer
Editor
Tools
Photoshop
Illustrator
Beethoven
The poster design focuses on showcasing the excellence of classical music, exuding a touch of sophistication. It employs a sleek and minimalist monochrome color scheme, adding to its elegance and stability. The key elements are arranged in layers: the prominent upper layer displays the concert’s title, while the middle layer provides details about the venue. The lower layers highlight information about the artist and the lineup, completing the overall composition.
Objective
My objective is to create a timeless poster that exudes elegance, capturing the essence of the genre while emphasizing efficiency. I aim to strike a balance between visual appeal and readability, ensuring a simplicity that doesn’t compromise on attractiveness. To accomplish this, I have selected Classical music as my theme, drawn to its captivating history and the fascinating stories behind each composition and composer. The genre as a whole emanates a refined and sophisticated aura, embodying elegance at its core.
Mood Board
The popular Beethoven poster designed by Josef Muller-Brock was my first inspiration as it is most known for its clean typography, simple design and geometric shapes. The design was a carefully planned imagery with clear typography. The use of black and white created a harmony that is reflected in Beethoven’s music. One interesting discovery from my preliminary research was that most Beethoven posters designed by other designers were inspired by Josef Muller-Brock’s design.
Typeface
The combination of the fonts, Proto Grotesk and Caviar Dreams both “San Serif” functioned as a refreshing conjunctive to the usual look of a Beethoven poster.
The typeface was clean and precise which allowed for the message to be read.
Colour Palette
Colour Palette: The monochromatic palette of this poster is also inspired by one of the main areas of work of Beethoven’s designs. In this way, I use the characteristic of dark blue and its shades to portray an elegant and sophisticated appearance.
Piano Keyboard: My first design step was the piano keyboard, using a key factor from Beethoven’s previous posters, I created a rectangle as a geometric shape placed on each other and by simply depicting the rectangle in dark and white tone, I was able to come with an optical illusion of a piano keyboard.
Final Design
The final poster design is made up of simples shapes and minimalist design. The poster design concentrates on the quality of a classic music featuring a somewhat sophisticated vibe and adopts a clean and minimalist monochrome palette thus making the poster appeal elegant and solid. The main upper layer is the title of the concert, the middle one is about the venue and the lower layers tells
about the artist and line-up.