S&M Property.

Client Background

The client is a property company looking to establish a strong brand identity in the real estate market. They specialize in buying, selling, and developing residential and commercial properties. As part of their brand-building efforts, they have commissioned a logo to represent their company and set them apart from their competitors.


The primary objective of the project was to design a unique and visually appealing logo that accurately reflects the client’s property business. The logo should embody the company’s values, professionalism, reliability, and trustworthiness, while also being memorable and easily recognizable

My Role

Graphic designer 





2022 Completed


Extensive research was undertaken to delve into the intricate facets of the real estate industry. This comprehensive exploration encompassed an in-depth analysis of prevailing trends, meticulous scrutiny of visual elements, and a keen examination of competitor logos. The objective was to gain valuable insights that would serve as a foundation for the development of a distinctive and impactful logo for the client.

Throughout this research phase, I dedicated substantial effort to identifying common themes that resonate within the real estate sector. By closely studying successful designs, I aimed to discern the elements that contribute to their effectiveness in conveying a strong brand identity. The overarching goal was to not only meet but surpass industry standards, ensuring that the client’s logo would emerge as a unique and memorable representation within the competitive landscape.

Concept Development:

Based on the research findings and the client’s input, I developed several initial logo concepts. These concepts varied in style, typography, and graphical elements to provide a range of options for the client’s consideration. Each concept was carefully crafted to capture the essence of the client’s property business and convey their desired brand image.

Client Feedback and Iteration:

I presented the initial logo concepts to the client, who provided detailed feedback and preferences. We discussed the strengths and weaknesses of each concept, focusing on refining and improving the designs. Through an iterative process of feedback and revisions, we narrowed down the options to two promising designs.

After carefully considering the client’s suggested colour palette, I incorporated those colours into my designs to create two examples that showcase the potential look and feel of the project. 

Refinement and Finalization:

Based on the client’s selected design direction, I refined the chosen logo concept, adjusting the typography, colours, and visual elements to ensure a harmonious composition. This involved exploring various colour schemes, typography styles, and layouts until we achieved a final design representing the client’s property company.


Once the logo design was finalized, I prepared the necessary files and delivered them to the client in multiple formats suitable for various applications. These included high-resolution files for print, vector files for scalability, and web-friendly formats for online use.


The logo design project for the property company was successfully completed, resulting in a unique, visually appealing, and professional logo that accurately represents the client’s business. The logo serves as a strong foundation for the client’s brand identity and will help them establish a memorable presence in the real estate market.