Project Name: CashPerks
Role: UX/UI Designer
Tools Used: Figma
Project Type:Concept Design
Goal: To create a seamless app that lets users earn and redeem rewards easily while shopping.
CashPerks is an app, where users earn and redeem points when making purchases both online and in physical stores. The app is designed to provide a seamless and engaging experience for tracking rewards, redeeming them for discounts or cash-back, and discovering exclusive deals
The Challenge
Consumers love rewards, but existing loyalty apps are clunky, hard to track, and lack real-time updates.
User Pain Points:
Hard to track points across multiple brands
Complicated redemption process
Poor UI/UX in many existing apps
Solution:
CashPerks provides a clear, intuitive interface where users can earn, track,
and redeem their points effortlessly.
Research and Persona
To better understand the needs and expectations of users, I did research online by looking at 10 cash-back apps to analyse their usability, features, and overall user experience. This helped identify common pain points and gaps in existing solutions that CashPerks could address.
Key Findings:
74% of users said they had trouble tracking their points balance across multiple stores.
68% found redemption processes confusing, requiring too many steps.
Users preferred real-time updates on earned and spent points to avoid surprises.
Many wanted a universal system that works across various brands and retailers instead of handling separate store-based apps.
Gamification elements such as achievement badges, bonus point opportunities, and referral rewards were seen as motivating factors.
Age: 25
Occupation: College Student
Shopping Habits: Always looking for the best deals, frequently uses cash-back and coupon apps.
Pain Points: Finds many cash-back apps confusing and frustrating when trying to redeem points.
Goals: Wants a clear, straightforward system that shows available rewards and how to use them efficiently.
Motivation: Enjoys gamification elements such as challenges and bonus offers to earn extra rewards.
Alex – The Frequent Shopper
Age: 30
Occupation: Marketing Manager
Shopping Habits: Shops frequently both online and in physical stores, looking for convenient ways to maximize savings.
Pain Points: Struggles to keep track of rewards across different platforms, often forgets to redeem points before they expire.
Goals: Wants a seamless, easy-to-use app that automatically tracks and consolidates rewards in one place.
Motivation: Interested in maximizing cashback and earning rewards without additional effort.
App Map
The app map provides a structured overview of CashPerks, breaking down its core features and navigation flow. It ensures a seamless user experience by categorizing key functionalities into intuitive sections. Users begin their journey with onboarding and registration, where they sign up and link payment methods. The home dashboard offers a quick glance at their points balance and recent transactions. Users can earn points through online and in-store purchases and view partnered retailers for extra opportunities. The redeem rewards section allows them to convert points into cashback, gift cards, or discounts. A referral system is also integrated to encourage engagement, while the profile and settings section lets users manage their preferences. Lastly, the help and support section ensures users can easily find answers to their queries. This well-structured app map provides a clear user flow, making CashPerks an efficient and engaging reward system.
App design
Clicking earn points take you to the earn point page where you can buy points or share your codes with friends and families.
This is a video to show the final design for the app with the features.